Tennis fans already know the names John Isner and Stevie Johnson, as well as former ATP pros James Blake and Michael Russell. But in addition to working up a sweat on the court, they’ve also played an integral role in developing ArrowBar, a new gluten-free energy bar. The all-natural, high-performance bar, developed by athletes for athletes and active people, quickly provides a 200-calorie boost of long-lasting energy.
“Many people know me as a pro tennis player but most don’t know that I am an avid golfer, basketball player and fisherman who loves to be active,” said Isner. “No matter what my days call for, there’s one thing I always lean on to keep my energy level high—ArrowBar. I truly believe that anyone who is active and cares about what they put in their body will love the long-lasting energy and great taste of ArrowBars.”
“The ingredients are natural and beneficial to any athlete or anyone looking for nutrients to help get them through the day,” enthuses Blake. “It helps me still when I work out, play tennis, play golf, or just run around with my kids. It’s not a bar that I feel like I’m forcing down either. The taste makes it so easy to eat the bars on a daily basis.”
Currently available in chocolate chip and cinnamon honey oat, the bars contain organic crispy rice, organic quick oats, natural almond butter, organic honey and organic brown rice syrup as a few of the core ingredients that blend simple carbohydrates with complex carbohydrates.
Blake and Russell played key roles in the initial creation of the bar. Russell, who played on the ATP World Tour until age 37, was known for his fitness and diet regimen. He personally consulted on the nutritional composition of ArrowBar, testing it in practice and competition at the end of his ATP career. “Whether I am deep in the fifth set, crushing a gym workout or just looking for a nutritious, great-tasting snack, ArrowBar provides the energy and nutrients my body needs,” raves Russell, who says he tried every nutrition bar imaginable during his 17-year professional tennis career.
Blake also took part in the early testing, eating it while training for and running the 2015 New York City Marathon. “I wish the ArrowBar had been developed sooner because I trust the process with which it is made. The ingredients are natural and beneficial to any athlete or anyone looking for nutrients to help get them through the day. It helps me still when I work out, play tennis, play golf, or just run around with my kids. It’s not a bar that I feel like I’m forcing down either. The taste makes it so easy to eat the bars on a daily basis.”
The ArrowBar team aimed to meet several objectives with their new bar. “The goal was to create a product that was easy to eat, that wouldn’t fall apart or melt in your bag, and that wouldn’t be tough to digest and sticky on your hands,” says founding partner and former collegiate tennis player Andrew Golub. “We accomplished all of those things with ArrowBar and kept the label extremely clean. As a team, we are all very proud to bring this bar to the market and we know this is a need for all active people.”
ArrowBar is available for purchase online at www.ArrowBar.com.