More from Kellogg’s On Gluten-Free Rice Krispies

In my last post on gluten-free Rice Krispies, I wrote that Kellogg’s was not quite ready to make an introduction official. That seemed a little strange given that Ashley at Gluten Free Appetite had a photo of the box.

Then on Friday those who had contacted customer service (including Sandra Robins at Gluten Free Optimist who alerted me) started to get emails saying, yes, it was true that the company was going to introduce a gluten-free version of the cereal.

So I went back to Mike Morrissey, manager of  brand public relations, this morning and here’s what he said:

“Given all the buzz — and the photos on line — we can confirm that we will introduce gluten-free Rice Krispies. They should arrive in grocery stores in late-May. We are still working through many of the specific details (price, distribution, final nutrition information, etc.) and will be happy to share them with you in the coming weeks and months.”

So it does seem Kellogg’s has been listening to gluten-free consumers for some time as they developed the new gluten-free cereal and then again in recent days as everyone was clamoring for news about them.

I’ll write about the details as they become available. Right now the only things we know come from the photo of the box. From the ingredients label Ashley posted on her blog, it looks like Kellogg’s is going to roll out a version of the cereal made with brown rice instead of white rice. And no malt flavoring. Unlike General Mills, which took the malt flavoring out of several varieties of Chex cereal to make them gluten free, it looks like Kellogg’s is going to make a separate gluten-free product while continuing to make the original Rice Krispies.

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