Some interesting consumer perspectives of the gluten-free diet are revealed in research data from Mintel. Some of it is contradictory and shows how complex the gluten-free market has become.
The short version:
- Half think the gluten-free diet is a fad
- More are eating gluten free
- Less are using the diet for weight loss
- Most think the quality of gluten-free food has improved
- Some have less trust in the true gluten-free status of products.
- Some are less strict when they eat out in restaurants
- More restaurants are offering gluten-free menus and options on these menus are growing
- Eating in restaurants continues to be problematic for those who have celiac disease and gluten sensitivity.
To get more details on results from the survey, visit QSR’s website.
One thought on “Half of Consumers Think Gluten-Free Diet is a Fad, Research Says”
Well then, half of the consumers haven’t suffered a gluten attack!