A new Wisconsin-based brand is offering a different kind of gluten-free snack, one designed to satisfy, but with a focus on health.
Good Source Foods officially launched on Sept. 3 with a line of three chocolate clusters, each made to provide different benefits throughout the day.
The different chocolate clusters feature ginger root for a morning brain boost function, cayenne pepper to spice up your afternoon and metabolism, and lavender powder should provide a way to relax at night nighttime calming, according to the company. Also the snacks are packed with protein and soluble fiber to satisfy hunger.
Good Source co-founders John Byrnes and Scott Repinski say they wanted to offer snacks that are as close to eating whole foods as possible.
By relying on a few, whole food ingredients, the snacks shouldn’t provide the highs and lows of heavily processed foods.
“We’re targeting a mid-range glycemic index to help avoid the highs, lows and crashes that so many of us experience when we eat conventional snacks,” said Repinski. “The combination of low-sugar, high-protein, and soluble fiber creates slow-metabolizing carbohydrates that give our bodies more energy over an extended period. Fresh, whole foods are always best, but when fresh is not possible, our Good Source snacks are a smart choice.”
The snack market is seeing more growth than any other food and beverage segment. Last year, Americans ate more than 836 million ready-to-eat snacks.
Byrnes and Repinski said they saw an opportunity to provide a healthy alternative two years ago, which is when the idea for Good Source Foods came together.
The new products are made with ingredients designed to provide benefits at certain times of day.
For example, the company’s Morning Jump cluster is made with ginger root, which studies indicate may help with brain function and memory. Almonds, pomegranate seeds and blueberries are also included for memory.
The Afternoon Boost snack has walnuts, cayenne pepper and dried apples. Antioxidant rich walnuts, studies show, enhance cognitive performance while cayenne pepper may boost metabolism and lessen food cravings.
Evening Calm contains dried cherries, which are a natural source of the sleep-enhancing hormone melatonin. It also contains lavender for a calming effect, as well as turmeric, honey, walnuts and oats.
Good Source Foods is targeting whom it refers to as “mindful eaters” – those who take the time read labels with an eye toward natural ingredients.
All Good Source Foods products are manufactured in-house at their SQF certified manufacturing facilities in St. Francis, Wisconsin. The snacks are Non-GMO Project Verified, gluten free, and made with all-natural ingredients without the use of industrial emulsifiers. The dark chocolate clusters come in resealable 4-oz packages as well as 1.5-oz packages. Purchase them online through the company’s website, and are set for distribution with Unfi Supervalu and Niemann Foods, Inc.