Starbucks just announced that a gluten-free cake will be available at all Starbucks nationwide beginning May 5.
The company has been testing gluten-free items in some of its stores, but this is the first product to be offered everywhere. The launch was announced on Starbucks blog, called My Starbucks Idea: Ideas in Action. The blog says the gluten-free Orange Valencia Cake with Almonds was designed, named and merchandised based on consumer comments made on the blog.
The cake will be sold in the pastry case and labeled “gluten free,” two things consumers also said they wanted. With Starbucks in so many places, gluten-free consumers all around the country will now have a chance to enjoy a little cake with their coffee!
This is another example of a large mainstream company deciding the lucrative gluten-free market deserves some much needed attention. To that we say, bottoms up!