Even as General Mill’s gluten-free Cheerios hit store shelves, another of the
company’s oat-based products is being discontinued.
Gluten Free Chex Oatmeal will not be made any longer, according to Mike Siemienas, a General Mills spokesman. He said the oatmeal was not meeting sales expectations, and some major retailers decide not to carry the product any longer.
Final shipment will be in October, and Siemienas said he expects it will last on store shelves for one to two months.
The oatmeal, which launched in July 2014, is the only product affected. General Mills will continue to offer its Gluten Free Chex Granola Mix.
Gluten-Free Living included the oatmeal in a recent taste test, and our reviewers gave it high marks for its aroma and ease of preparation.
General Mills has aggressively entered the gluten-free market, offering more than 850 gluten-free products. A gluten-free variety of Hamburger Helper was previously discontinued.
“Part of doing business is introducing new products and discontinuing those that are not meeting our expectations,” Siemienas said.
Kellogg’s also discontinued its gluten-free Rice Krispies cereal earlier this year, citing disappointing sales. The company had added the specialty cereal to its lineup, while continuing to make regular Rice Krispies, which are not gluten free.
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The sales were disappointing on rice crispies cereal for good reason. No snap, crackle pop there. Was so excited to see them and got let down the first bowl. Granted I know GF is hard to replicate but we are talking rice flour I thought.
I love this product! They should have promoted it better, never saw ANY advertising for it, accidentally found it in the grocery store.
Oh no! This was the only one out there that could be made with a minimum of fuss and still taste AMAZING D: I just found it last week!
Well it might have not sold well because people don’t all like Maple flavor and my store manager told me he couldn’t carry anything else because the YOUNG people like that flavor. So this OLD person only bought one box and looked every week for the other flavors.
No!!!!!! I love the Chex instant oatmeal! Better tasting and less expensive than all the other brands. I am so sad and frustrated.
Keep this,I love it
I am so sad to hear this. Our family has done our part in trying to keep their sales up. I never come home without at least two boxes. 🙁
Too expensive for only 6 packets…
I wondered what happened to the gf rice krispies. I love the Apple Oatmeal. It seems they think we need to keep up with the regular population in sales. We can only eat so much. Disappointed!
This is sad for me
I have to say I did not even know about this till a few months ago. I can’t believe it has been out over a year. Maybe the need to market different. I know I shop in one spot. The GF section of store. I started looking around and that was when I found it. Stores are now mixing GF with the rest on stuff the manufacturer makes. Smart but of you don’t know you don’t look.
Really??? Why is everything that comes out getting discontinued for “lack of sales” when every time I go to get them they are sold out? Not sure what your expectations are when you don’t even give people time to find out this stuff has gone gluten free. Many don’t know! I can see what is going to happen to cheerios and lucky charms. Seriously. You came out thinking it was all “fad” then us Celiacs are left here with yet another carrot dangled in front of us. If this continues to happen I will NO LONGER be buying Chex. I know I am only one person but there are MANY of us. And frankly we are getting fed up with the bottom line being more important than people’s health. I think you sell enough that one line of product that’s not as fruitful as you expected you won’t go bankrupt by keeping it.
I bought 4 boxes at a time when I went to my local store! Usually that’s All there was on the shelf! Please think about adding additional flavors and remarketing this great GF oatmeal!
I buy this and the Irish Oatmeal ( which is expensive) and I want them to keep making this. It was priced within my budget
I agree with the comments below. Chex GF apple cinnamon oatmeal was the best tasting oatmeal out there for the best price. Maybe if it had been advertised as much as the cereal, it would have sold more. The oatmeals in the GF sections cost so much more and have less taste.
Wow I am so disappointed that chex oatmeal has been discontinued I only just realized they make it. I am from Canada and by the time I realized chex also made gluten free oatmeal they went and discontinued it. I am very sad as I was in states recently and went everywhere trying to find it with no luck. I hope it comes back. They didnt advertise it very well. Disappointed Pat
This is very disappointing to me! I loved the Chex Gluten Free oatmeal and have wondered why I couldn’t find it in the grocery store. 🙁
I am so disappointed to here this news.
I am very sad to read this. This oatmeal is awesome. Quaker just came out with one and it is horrible. Please reconsider this. DO not discontinue!
Shame. This was a good product.