Heads up, all the single and vegan ladies: Pop star Beyoncé has launched a new vegan meal delivery service with her trainer, Marco Borges. All ingredients in the meals are also gluten free, dairy free, soy free and organic.
- The 22 Days Nutrition website.
The service, called 22 Days Nutrition, is based on the theory that by the 22nd day of trying something new it will have become a habit. The plant-based meals are delivered to clients’ doorsteps in biodegradable insulated coolers. Little cooking is required; recipients simply unpack their meals and reheat.
“We believe in the idea of embracing great foods, not avoiding bad ones,” the company says on its website.
Instead of using gluten-free alternatives such as tapioca flour or potato starch, the meals use naturally gluten-free foods including vegetables and gluten-free grains.
“We find that this is a more digestible and satisfying way to avoid gluten,” explains the company.
Customers can choose plans from one to three delivered meals a day with prices ranging from $9.24 to $16.50. Sample dishes include Curried Indian Cauliflower and Sweet Potato Bowl and Winter Beans with Zesty-Parsley Quinoa. The meals can be shipped anywhere in the continental United States.
Beyoncé was inspired to start the delivery service after eating vegan for the 22 Days Nutrition challenge with her husband, Jay-Z, in 2013. After the challenge the singer has made a greater effort to incorporate plant-based meals into her diet. For more information go to 22daysnutrition.com/vegan-meals.
